Converging technology is the term used to describe when two or more existing media or telecommunications technologies come together into a single device or system. There are many companies in existence today that have developed from combining different technologies to provide new services.

Netflix is a creative media company that utilises multiple technologies to provide a single service. By combining cloud computing, video production, and software applications they have created the ability to watch films and TV shows on computers, mobile devices and TVs via the internet without the need to download the files.

Spotify is another creative media company that also utilises cloud computing. They combine it with audio recording/production and software applications for both computers and mobile devices to create a music streaming service via the internet.

Amazon is a creative media company that utilises countless technologies to provide a comprehensive technology based service for their members. Not only are they one of world’s largest e-commerce platforms they also provide video streaming via the internet, cloud data storage and eBook publishing.